Contribution, Social Media And Your Brain: “Exclusivity”

An air of exclusivity in an age of mass audience is a free source of value, based on hidden secrets. These secrets are more accurately viewed as challenges, which can be transformed in the solving to a sense of user agency. Using a limited perception of risk can therefore be a driver of high loyalty in a contained economy in both social media and physical spaces. This chapter reviews how hackerspaces and social media services separate along risk-taking inclination and translate those into repeat users.

Book cover, Social Media and Your Brain